Our findings led the client to see the spectra of the end-users lifestyle, education, awareness of power tools, pain points and challenges; it even transcended to appreciate the end-users motivations and aspirations. We applied research led innovation to conceptualize ideas that would address the gaps identified from the user research. Brainstorming sessions were conducted to ideate on opportunity areas identified and selected concepts for prototypes. These were later validated with the end-user before launching the pilot. The pilot has been conducted in India and, now, the client is planning to scale up this exercise to other potential countries.