Early Evaluation of Ideas That Led To Build Product & Business Strategy
Microsoft wanted to leverage technology using AR/VR to give the users an immersive experience on data visualization and analysis. An intrapreneurial initiative in Microsoft was creating a new experience on how people will examine and use data. Microsoft created a low-fidelity prototype of the product. UCC was approached for three purposes: to validate and recommend if this was the right stage for conducting user research, identify the right approach for tackling the challenge, and articulate the steps to reach the next stage of product evolution.
Approach
A combination of in-depth interviews and concept validation studies was conducted with varied target profiles recruited from across industries ranging from individuals who create data visualization, use it to present and share forecasts to the decision-makers who interpret the data. UCC created scenarios for product evaluation, conducted studies in a usability lab and gathered feedback from users.
Impact
New critical stages in the user’s journey were identified that helped Microsoft understand the current functions of the people using the product. UCC uncovered how people create and use data and mapped the entire user journey.
Initiatives like these bring the confidence in the leadership to get the required funds and resources to make a product a reality.
User research at the right stage helps you answer questions like should we go ahead with this idea or kill it? Is it worth spending our money on it? Is it aligned to our corporate goals?
Client: Microsoft
Type Of Organization:
MNC
Location:
Hyderabad
Duration:
3 Weeks
Research Tools
& Methods:
Concept Validation Lab-based in-depth Interviews
Languages:
Hindi, English
Identifying Opportunities for Innovation for Large Enterprise Intranet Users
Microsoft wanted to understand user needs in large enterprises in context of their intranet. This exercise was required for two purposes:
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compare and contrast the research insights with a similar study conducted earlier by the internal team for small and medium enterprises
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identify high-impact insights that could be explored to build a solution for.
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Approach
UCC conducted in-depth interviews with users from diverse large enterprises to arrive at a comprehensive perspective. A Day In the Life of the users was mapped to deeply understand each participant’s needs, behaviours, goals and pain points. Additionally, during the interviews, various workflow maps were designed to provide a holistic picture of a variety of crucial tasks performed by the users.
Impact
The research insights provided an all-inclusive account that highlighted both leadership and user points of view. The client’s understanding of the users’ nagging pain points, needs, motivations and preferences was deepened, and they had a clear picture of the opportunities to tackle in order to relieve some crucial pain points aligned to their strategy.
Client: Microsoft
Type Of Organization:
MNC
Location:
Hyderabad
Duration:
4 Weeks
Research Tools
& Methods:
In-Depth interviews
Day-In-Life-Of
Workflow mapping
Tool Cards
Languages:
Hindi, English
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