Unveiling strategic insights on mobility needs, guiding the UK start-ups for market launch of EV rental services in India

Connected Places Catapult (CPC) aimed to investigate and evaluate the readiness, viability, and feasibility of introducing two-wheeler EV rental services in the Indian market. This ultimate goal of the research was to provide insights for UK-based startups interested in entering the Indian market and establishing their businesses by exploring opportunities in two-wheeler EV rentals.

Approach

In-depth conversations provided insights into users' contexts and backgrounds, shedding light on their views regarding sustainability and decision-making factors like cost effectiveness versus environmental concerns. Leveraging Day In the Life Of (DILO) helped us understand daily mobility needs, challenges, and frustrations of the users. Understanding the mobility needs of diverse user groups—from homemakers to gig workers—revealed varied usage scenarios and gaps in the current journey, while in-situ observations further illuminated EV usage patterns.

Impact

Leveraging strategic research, we delved into the end-to-end user journey, uncovering new opportunities for innovation and value creation. Our in-depth conversations and field research highlighted the need to refine both digital and physical aspects of the service, enhancing overall offering. The insights we provided enabled the client to deeply understand diverse user experiences, guiding strategic priorities for long-term success rather than incremental improvements, thereby shaping the future direction of the 2W EV rental service in .

Client: Catapult Connect Place

Type Of Organization:

Innovation Accelerator

Location:

Kolkata

Study Participants: 20

Duration:

8 weeks

Research Tools &

Methods:

In-Depth Interviews

In-Situ