Creating Customer-Centric Startups: A Guide To Effective User Research Strategies
First published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a...
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Sep 15, 2022
Traversing the path from apathy to empathy
This article was first published in Financial Express on September 7, 2022 Why do businesses need to put humans at the centre of planning...
May 15, 2022
The rigour to recruit right participants for a user research study
Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
Mar 20, 2022
What Indian smartphone users want: an insight into their digital behaviour
“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital...
Nov 30, 2021
How leaders see user research: the difference between the enlightened and the unaware (Part 3)
After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...
Nov 30, 2021
How leaders see user research: the difference between the enlightened and the unaware (Part 2)
In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...
Nov 30, 2021
How leaders perceive user research: the difference between the enlightened and the unaware (Part 1)
The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and...
Nov 30, 2021
User research for a crisis-responsive service - Aarogya Setu
That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and...
Nov 30, 2021
High impact of user research on start-ups (even during COVID crisis)
These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...
Nov 30, 2021
User Research in a Product Life Cycle
To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users...
Nov 30, 2021
Listen to your users
As an ethnographer, I spend many hours traveling to meet people in their environment, listen to them about their families, childhood...
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