A Spark of Inspiration At User Connect Consultancy (UCC), we’ve always believed that the foundation of business innovation and strategic...

First published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a...

This article was first published in Financial Express on September 7, 2022 Why do businesses need to put humans at the centre of planning...

Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...

“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital...

After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...

In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...

The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and...

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and...

These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...

To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users...

As an ethnographer, I spend many hours traveling to meet people in their environment, listen to them about their families, childhood...