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Dec 2, 2024
Genesis of India’s First User Research Conference – IGNITE by UCC
A Spark of Inspiration At User Connect Consultancy (UCC), we’ve always believed that the foundation of business innovation and strategic...
May 15, 2022
The rigour to recruit right participants for a user research study
Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
Nov 30, 2021
How leaders see user research: the difference between the enlightened and the unaware (Part 3)
After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...
Nov 30, 2021
How leaders see user research: the difference between the enlightened and the unaware (Part 2)
In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...
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