Evolving Kitchens of India: Insights from Immersive Home Visits and Conversations
As a user researcher, I have had the privilege of stepping into the homes and lives of many families across India, engaging in deep...
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Jun 3
Creating Customer-Centric Startups: A Guide To Effective User Research Strategies
First published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a...
May 29
Health Equity and Sustainable Innovation in MedTech through Human-Centered-Design
Design thinking also referred to as human-centered design, is a method of problem-solving that places the needs and experiences of...
May 29
Accelerating Innovation: The synergy of AI and Design Thinking
Let's face it. The landscape of technology and innovation is evolving at a rapid pace. With new innovations come new challenges for brand...
May 15
Mastering User Research Moderation: Beyond Technique, Embrace the Art
Imagine the power of a conversation that uncovers not only what people do but also what they think, how they feel, and why. This is the...
May 15
6 Techniques that a Marketer Can Leverage to Up Their User Experience Game
First published By Passionate in Marketing on April 25, 2024 In the ever-changing digital world, companies are constantly searching for...
Mar 28
Decoding Success: Shipra Bhutada’s Entrepreneurial Symphony in User Research
Originally published in CEO Review Magazine- Women of Excellence, February 2024 In a world where businesses are often fixated on...
Mar 28
User Connect Consultancy: Empowering User-centric Design & Transformative Insights in India
Originally published in Silicon India Startup City in November 2023 User Research is gaining significant traction in the Indian market,...
Mar 28
Design Thinking & UX Trendscape 2024: What To Expect?
Originally published in Business World on 29 December, 2023 The evolution will be driven by trends ranging from the integration of AI,...
Mar 28
Careers in User Research
Originally published in The Hindu on March 16, 2024 From large corporations to startups, there is a growing demand for skilled user...
Jan 19
Unwrapping Cultural Insights: The Intricacies of Gifting Behaviors in India
Gifting holds a profound place in cultures worldwide, acting as a conduit for expressing respect, appreciation, and affection. Within the...
Jan 14
Transform Big Questions into Bigger Success Stories!
On January 16th, 2024 as India celebrates its 8th National Start-up Day, UCC is delighted to support startup founders in building...
Nov 28, 2023
How to build products that win the hearts of customers?
User-centricity puts the needs, preferences, and experiences of users at the center of all strategy
Sep 14, 2023
Impact of Reading Proficiency on Digital Product Engagement: Get to Know Your Emerging Indian User
“Do you know how I study people’s attitudes and behaviours?” “You observe people more closely than most of us would!” “But sometimes we...
Sep 11, 2023
UCC's Six-Year Milestone: Reflecting on Our Journey
As I sit down to reflect on the past year, I can't help but feel a sense of nostalgia wash over me. The journey we've embarked on in the...
Jul 11, 2023
Beyond Instant Gratification: The Value of Time and Patience in Good Work
As I was skimming through my social media, a series of ads popped up: 'Master ChatGPT in a day', 'Learn design thinking in a day', and...
Jun 24, 2023
Becoming Sherlock Holmes
“What’s the most important ingredient for a perfect user research study, Watson?”, the little inner Sherlock voice asks. “Since when do...
Jun 14, 2023
Field Stories: A peek into tech usage in a remote village in India
A few years ago, my team and I visited Dungarpur, a little village in Rajasthan for one of our user research studies, and what we...
May 18, 2023
The Essential Recipe for Implementing User Research in Your Organization
I love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the...
Sep 22, 2022
Blame it on the CARAMEL CUSTARD
As I prepare for the Goa trip with my team, I am filled with nostalgia about how life has shaped up in the past 5 years. Tomorrow, the...
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