A Spark of Inspiration At User Connect Consultancy (UCC), we’ve always believed that the foundation of business innovation and strategic...

As a user researcher, I have had the privilege of stepping into the homes and lives of many families across India, engaging in deep...

First published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a...

Design thinking also referred to as human-centered design, is a method of problem-solving that places the needs and experiences of...

Let's face it. The landscape of technology and innovation is evolving at a rapid pace. With new innovations come new challenges for brand...

Imagine the power of a conversation that uncovers not only what people do but also what they think, how they feel, and why. This is the...

First published By Passionate in Marketing on April 25, 2024 In the ever-changing digital world, companies are constantly searching for...

Originally published in CEO Review Magazine- Women of Excellence, February 2024 In a world where businesses are often fixated on...

Originally published in Silicon India Startup City in November 2023 User Research is gaining significant traction in the Indian market,...

Originally published in Business World on 29 December, 2023 The evolution will be driven by trends ranging from the integration of AI,...

Originally published in The Hindu on March 16, 2024 From large corporations to startups, there is a growing demand for skilled user...

Gifting holds a profound place in cultures worldwide, acting as a conduit for expressing respect, appreciation, and affection. Within the...

On January 16th, 2024 as India celebrates its 8th National Start-up Day, UCC is delighted to support startup founders in building...

User-centricity puts the needs, preferences, and experiences of users at the center of all strategy

“Do you know how I study people’s attitudes and behaviours?” “You observe people more closely than most of us would!” “But sometimes we...

As I sit down to reflect on the past year, I can't help but feel a sense of nostalgia wash over me. The journey we've embarked on in the...

As I was skimming through my social media, a series of ads popped up: 'Master ChatGPT in a day', 'Learn design thinking in a day', and...

“What’s the most important ingredient for a perfect user research study, Watson?”, the little inner Sherlock voice asks. “Since when do...

A few years ago, my team and I visited Dungarpur, a little village in Rajasthan for one of our user research studies, and what we...

I love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the...